PRIVACY POLICY

1) Information on the collection of personal data and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the Data Protection Basic Regulation (DSGVO) is Unique Fragrance GmbH, Gerichtstraße 15, 13347 Berlin, Germany, Tel.: 030 364 286 451 (Mon-Fri 10-18 Uhr), E-Mail: hallo@myparfum.de. The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 The data controller has appointed a data protection officer for this website, who can be reached as follows: Janina Bottin, Gerichtstraße 15, 13347 Berlin, Germany, Tel.: 030 364 286 451 (Mon-Fri 10-18 Uhr), E-Mail: hallo@myparfum.de.

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the responsible person). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.



2) Data acquisition when visiting our website

If you only use our website for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website

- Date and time at the time of access

- Amount of data sent in bytes

- Source/reference from which you came to the page

- Browser used

- Operating system used

- IP address used (if applicable: in anonymous form)

Processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.


3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser during your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either to implement the contract or in accordance with Art. 6 Para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.



We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive (cookies from third parties) when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for each browser under the following links:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&hlrm=en&answer=95647

Safari: https://support.apple.com/kb/ph21411?locale=en_DE

Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if cookies are not accepted, the functionality of our website may be restricted.



4) How to contact us

Within the scope of contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form, is apparent from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request pursuant to Art. 6 Para. 1 lit. f DSGVO. If the purpose of your contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and provided that there are no legal storage obligations to the contrary.


3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser during your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either to implement the contract or in accordance with Art. 6 Para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.



We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive (cookies from third parties) when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for each browser under the following links:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&hlrm=en&answer=95647

Safari: https://support.apple.com/kb/ph21411?locale=en_DE

Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if cookies are not accepted, the F5) data processing at the opening of a customer account and for contract processing

Pursuant to Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. We store and use the data provided by you for contract processing. After complete completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data from our side was reserved, about which we inform you below accordingly.


6) Use of your data for direct marketing purposes

6.1 Subscribing to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The indication of further possibly data is voluntary and is used, in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter after you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation e-mail in which you will be asked to confirm that you wish to receive newsletters in the future by clicking on an appropriate link.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later point in time. The data collected by us when you register for the newsletter will be used exclusively for the purposes of advertising in the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After you have unsubscribed, your e-mail address will be immediately deleted from our newsletter distribution list unless you have expressly consented to the further use of your data or unless we reserve the right to make further use of your data which is permitted by law and about which we inform you in this declaration.



6.2 Newsletter dispatch via Omnisend

Our e-mail newsletters are sent via the technical service provider Omnisend, Soundest Limited, 22 Mare Street, London, E8 4RT, Great Britain (https://www.omnisend.com) to whom we forward the data you provide when registering for the newsletter. This disclosure takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to an Omnisend server in the USA and stored there.

Omnisend uses this information to send and statistically evaluate the newsletter on our behalf. For the purpose of evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. This enables us to determine whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively under a pseudonym and is not linked to your other personal data, a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Omnisend may use this data itself in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of its own legitimate interest in designing and optimising the service to meet its needs and for market research purposes, for example to determine from which countries the recipients come. However, Omnisend does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

In order to protect your data in the USA, we have concluded a data processing agreement with Omnisned on the basis of the standard contractual clauses of the European Commission in order to enable the transfer of your personal data to Omnisend. If you are interested, this data processing agreement can be requested at the following e-mail address: info@omnisend.com.

Omnisend is also certified under the us European Privacy Shield and is committed to complying with EU data protection requirements.

You can view Omnisend's privacy policy here: https://www.omnisend.com/privacy.


7) Data processing for order processing

7.1 In order to process your order, we work together with the following service provider(s) who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the framework of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we inform about this explicitly below. The legal basis for the passing on of the data is here art. 6 Abs. 1 lit. b DSGVO.





7.2 Disclosure of personal data to shipping service providers

- DHL

If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany), we shall forward your e-mail address to DHL in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of agreeing a delivery date or for notification of delivery. In addition, we pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The transfer will only take place if this is necessary for the delivery of the goods.

The consent can be revoked at any time with future effect against hallo@myparfum.de or against the transport service provider DHL.



7.3 Use of payment service providers (payment service providers)

- shopify

If you choose a payment method of the payment service provider Shopify, the payment will be processed by the payment service provider Shopify Inc., 150 Elgin Street, Suite 800, Ottawa, ON K2P 1L4, Canada, to whom we forward the information you provide during the ordering process as well as the information about your order pursuant to Art. 6 para. 1 lit. b DSGVO. The passing on of your data takes place exclusively for the purpose of the payment completion with the Paymentdienstleister Shopify and only to the extent that it is necessary for this.

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we pass on your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") within the framework of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "instalment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. Please refer to PayPal's data protection declaration for further information on data protection law, including the credit agencies used: https://www.paypal.com/de/webapps/mpp/ua/privacy-full



You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary to process your payment in accordance with the contract.

 

8) Contacting the evaluation reminder

Own evaluation reminder (no dispatch by a customer evaluation system)

We will use your email address as a one-time reminder that you have submitted an evaluation of your order for the evaluation system we use.

You can revoke your consent at any time by sending a message to hallo@myparfum.de .



9) Use of Social Media: Videos

Use of Youtube videos

This website uses the Youtube embedding feature to view and play videos from "Youtube", a provider owned by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The extended data protection mode is used here, which according to the provider only initiates the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider "Youtube" uses cookies to collect information about the user behaviour. According to information provided by "Youtube", these cookies serve, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your information will be directly associated with your account when you click on a video. If you do not want your profile to be associated with YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. In particular, such evaluation is carried out in accordance with Art. 6 para. 1 lit.f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or the design of its website to meet requirements. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Irrespective of any reproduction of the embedded videos, a connection to the Google "DoubleClick" network is established each time this website is accessed, which can trigger further data processing operations without our influence.



Google LLC, located in the United States, is certified under the us European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

10) Online marketing

10.1 Using Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the services of Google Adwords to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, of making our website more interesting for you and of achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through AdWords customer websites. The information collected from the Conversion cookie is used to generate conversion statistics for AdWords customers who have opted for Conversion Tracking. Customers will know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive information that personally identifies users. If you do not want to participate in tracking, you can block this use by turning off the Google Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics. We use Google Adwords because of our legitimate interest in targeted advertising pursuant to Art. 6 Para. 1 lit. f DSGVO.

Google LLC, headquartered in the USA, is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

Further information about Google's data protection regulations can be found at the following Internet address: http://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by making the appropriate settings in your browser software or by downloading and installing the browser plug-in available at the following link:

http://www.google.com/settings/ads/plugin?hl=en

Please note that if you have deactivated the use of cookies, certain functions of this website may not be available or may only be available to a limited extent.



10.2 Use of Affiliate Programs

- Affiliate Program "Webgains

We participate in the partner program "Webgains" of ad pepper media GmbH, Franken Straße 150C, FrankenCampus, 90461 Nuremberg (hereinafter referred to as "Webgains"). In this context, we have placed advertisements on our website as links that lead to offers on various Webgains websites. Webgains uses cookies, which are small text files placed on your device to track the origin of orders generated through such links. Among other things, Webgains may recognize that you have clicked on the partner link on our website. This information is required for payment processing between us and Webgains. If the information also contains personal data, the processing described is based on our legitimate financial interest in processing commission payments with Webgains pursuant to Art. 6 Para. 1 lit. f DSGVO.

Further information on the use of data by Webgains can be found in the Webgains Privacy Policy at http://www.webgains.com/public/de/datenschutzerklaerung/

- Affiliate Program "Affilinet

We participate in the Affilinet partner program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany (hereinafter referred to as "Affilinet"). In this context, we have placed advertisements on our website as links that lead to offers on various Affilinet websites. Affilinet uses cookies, which are small text files placed on your device to track the origin of orders generated through such links. Among other things, Affilinet can recognize that you have clicked on the affiliate link on our website. This info

11.2 Hotjar (hotjar Ltd.)

This website uses the Hotjar web analysis service of Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel: +1 (855) 464-6788). The Hotjar servers are located exclusively in Ireland. The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy



Web analysis:

With this tool, movements on the website where Hotjar is used can be traced (so-called heat maps) in order to improve user friendliness. For example, it can be seen how far users scroll and which buttons they click and how often. In this way, we obtain valuable information to make our website even faster and more customer-friendly. Hotjar uses a tracking cookie to collect and transmit data. Once the website is visited, the tracking cookie automatically collects the information based on your activity and stores it on the Hotjar servers. We take special care to protect your personal information when using this tool. For example, we can only track which buttons you click and how far they scroll. Hotjar automatically hides areas of the site that display personal information about you or others. They are therefore not traceable at any time. The use of Hotjar is justified pursuant to Art. 6 para. 1 lit. a DSGVO if you have given your consent. You may revoke your consent at any time with effect for the future. In addition, the above analysis is also based on our legitimate interest in optimisation and marketing purposes and the design of our website in line with our interests in accordance with Art. 6 para. 1 lit. f DSGVO. We delete the data collected with the help of cookies insofar as they are no longer required for achieving the purpose stated above. Unless there are legal storage obligations. The cookie itself is deleted after 12 months.

Hotjar offers every user the option of using a "Do Not Track Header" to prevent the use of the Hotjar tool. No data about the visit of the respective website will then be recorded ("opt-out"). This is a setting that all common browsers support in current versions. For this purpose your browser sends a request to Hotjar to deactivate the tracking of the respective user. If you use our website with different browsers/computers, you must set up the "Do Not Track Header" separately for each of these browsers/computers. Detailed instructions with information on your browser can be found at: https://www.hotjar.com/opt-out



User interaction:

The tool can also be used to obtain feedback directly from website users or to invite them to interact with the site. This is primarily for market research purposes and also to optimise the content and design of the website. This is done by opening a small window on the website. In this window, the user can, for example, leave feedback on various content on the website. They can also comment on blog posts, take part in opinion polls or be asked to take other actions. It is possible for the user to ignore this window or to participate in the respective action. This is done by ticking any checkboxes displayed in the window, by leaving the requested data (e.g. name, e-mail address, telephone number) in the displayed fields or by leaving a personal comment in a free text field. These are then processed for us together with Hotjar's reply. In this case, the use of Hotjar is usually justified in accordance with Art. 6 para. 1 lit. a DSGVO, provided you have given your consent. You may revoke your consent at any time with effect for the future.

In certain cases it is possible for us to provide you with consideration (e.g. in the form of a credit note) for participation in campaigns. The processing of the data entered by the data subject is then justified pursuant to Art. 6 Para. 1 lit. b DSGVO. According to this, processing is regularly lawful if it serves to initiate or execute the contract. In addition, the above interaction or survey for the analysis of user behaviour is carried out on the basis of our legitimate interest in optimisation and marketing purposes and the design of our website in line with the interests of the users in accordance with Art. 6 para. 1 lit. f DSGVO. We delete the data collected from you if they are no longer needed for the required purposes or if they are not used for any other purpose.

 

11.3 CrazyEgg (Crazy Egg, Inc 2018)

This site uses the tracking tool CrazyEgg.com to record randomly selected individual visits (only with anonymous IP addresses). This tracking tool allows you to use cookies to evaluate how you use the website (e.g. what content is clicked on). A user profile is displayed visually for this purpose. When you use the tool, no personal data is collected, processed or used. Only user profiles are created when pseudonyms are used.

You may at any time object to the collection, processing and recording of the data generated by CrazyEgg.com by following the instructions at http://www.crazyegg.com/opt-out . Further information on data protection at CrazyEgg.com can be found at http://www.crazyegg.com/privacy.



12) Retargeting/ Remarketing/ Referral Advertising

12.1 Bing Ads (Microsoft Corporation)

This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). A cookie is placed on your computer by Microsoft Bing Ads if you have reached our website via a Microsoft Bing advertisement. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we may recognize that the user clicked on the advertisement and was redirected to this page (conversion page). If personal data is processed in this context, this is done in accordance with Art. 6 Para. 1 lit. f DSGVO due to our legitimate interest in effective marketing.

The information collected with the help of the conversion cookie is used to generate conversion statistics, i.e. to record how many users reach a conversion page after clicking on an advertisement. This tells us the total number of users who clicked on our ad and were directed to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.

Microsoft Corporation, headquartered in the USA, is certified for the us European Privacy Shield Agreement, which ensures compliance with EU data protection standards.

If you do not wish to participate in tracking, you can opt out by easily deactivating the Bing Ads Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics. Alternatively, you can use the EU consumer opt-out page at http://www.youronlinechoices.com/uk/your-ad-choices/ to check whether Microsoft advertising cookies are set in your browser and opt out.

You can find out more about Microsoft Bing Ads' privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement



12.2 Facebook Custom Audience via the Pixel Method

This website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). This allows users to track their behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising efforts.

The data collected is anonymous to us, so it does not allow us to identify users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/). You may enable Facebook and its affiliates to serve advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes.

Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your parent or guardian for permission.

Facebook Inc., based in the USA, is certified for the u.s. Privacy Shield Agreement, which ensures compliance with the data protection level applicable in the EU.

In order to deactivate the use of cookies on your computer, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or that cookies can already be stored on your computer.

 

12.3 Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, hereby we advertise this website in the Google search results, as well as on third party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, Google places a cookie in the browser of your terminal device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f DSGVO.

Further data processing will only take place if you have agreed to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalise advertisements you view on the web. In this case, if you are logged into Google during your visit to our website, Google will use your information in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. Google will temporarily link your personal data to Google Analytics data in order to create target groups.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available from the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to find out about the setting of cookies and configure your settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Google LLC, headquartered in the USA, is certified for the us European Privacy Shield Agreement, which ensures compliance with the data protection level applicable in the EU.

Further information and the data protection regulations regarding advertising and Google can be found here:

http://www.google.com/policies/technologies/ads/



13) Tools, Surveys, Statistics and Miscellaneous

13.1 Google Customer Reviews (formerly Google Certified Reseller Program)

We cooperate with Google LLC within the framework of the program "Google Customer Reviews", the provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The program gives us the opportunity to obtain customer reviews from users of our website. After shopping on our site, you will be asked if you would like to participate in an email survey conducted by Google. If you give your consent in accordance with Art. 6 para. 1 lit. a DSGVO, we will send your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchase experience on our website. The review you provide will then be combined with our other reviews and displayed in our Google Customer Reviews logo, our Merchant Center dashboard, and used for Google Vendor Reviews.

You may withdraw your consent at any time by notifying the data controller or Google.

Google LLC, based in the United States, is certified under the us European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=en

For more information about Google seller ratings privacy, please visit this link: https://support.google.com/adwords/answer/2375474


13.2 Google Web Fonts

This site uses web fonts, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), for the uniform display of fonts. When you access a page, your browser loads the web fonts you need into its browser cache to display text and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This enables Google to know that your IP address has been used to access our website. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support web fonts, a standard font will be used by your computer.

Google LLC, headquartered in the USA, is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/



13.3 Online survey

On the basis of our legitimate interests in optimising our offer (within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use the SurveyMonkey web service (SurveyMonkey Europe UC, 2nd Floor, 2 Shelbourne Buildings, Shelbourne Road, Dublin, Ireland) for surveys. Participation in these surveys is voluntary and anonymous. The participant's IP address is not stored in surveys conducted by Unique Fragrance GmbH. The data collected will be used for internal purposes and will not be passed on to third parties. Findings from the survey can be published anonymously. In some surveys, participants can voluntarily participate in a lottery by entering their first name, surname and e-mail address. This participation is expressly not linked to the consent in advertising.

SurveyMonkey uses cookies. The information generated by the cookie is usually transferred to a SurveyMonkey server in the USA and stored there. You can read more about the opt-out of cookies here:

https://help.surveymonkey.com/articles/de/kb/How-do-I-enable-cookies-on-my-computer

To protect your privacy in the United States, we have entered into a Data Processing Agreement with SurveyMonkey based on the European Commission's standard contractual clauses to enable us to transfer your personal information to SurveyMonkey. If you are interested, you can view this data processing agreement at the following Internet address: https://drive.google.com/file/d/1C8VDdgv0B0YGGnFitUUXPrRHNe3VhBFo/view. SurveyMonkey is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt0000000Gn7zAAC&status=Active.

Further information is provided in SurveyMonkey's Privacy Policy. https://de.surveymonkey.com/mp/legal/privacy-policy/



13.4 Evaluations and statistics

On the basis of our legitimate interests in optimising our offer (in the sense of Art. 6 para. 1 lit. f. DSGVO) we may use order data (e.g. names for greeting cards) for anonymised evaluations and publish them on our website for statistical purposes. During evaluation and publication, we use appropriate anonymisation procedures to ensure that no conclusions can be drawn about specific or identifiable persons. For example, we may publish the most popular first names commissioned from us for certain greeting cards. In this case, we will only consider first names that have been used for at least 8 different greeting cards of the same type (e.g. baby greeting cards). As long as the data has not yet been anonymized, you can object to its use for the aforementioned purposes at any time (see Section 14.2).


14) Rights of the data subject

14.1 The applicable data protection law grants you comprehensive data subject rights (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

- Right of access pursuant to Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, cancellation, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and desired effects of such processing, as well as your right to be informed of the guarantees pursuant to Art. 46 DSGVO that exist when your data are transferred to third countries;

- Right of rectification pursuant to Art. 16 DSGVO: You have the right to have inaccurate data concerning you rectified without delay and/or your incomplete data stored by us completed;

- Right of deletion pursuant to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;

- Right to limitation of processing pursuant to Art. 18 DSGVO: You have the right to demand limitation of processing of your personal data as long as the correctness of your data, which you dispute, is verified, if you refuse to delete your data due to inadmissible data processing and instead demand limitation of processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after achieving the purpose or if you have lodged an objection due to reasons of your particular situation, as long as it is not yet known whether our justified reasons prevail;

- Right to information pursuant to Art. 19 DSGVO: If you have asserted the right to rectification, cancellation or limitation of processing to the data controller, the data controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, cancellation or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of such recipients.

- Right to data transfer in accordance with Art. 20 DSGVO: You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another responsible person, insofar as this is technically feasible;

- Right to revoke consent granted pursuant to Art. 7 (3) DSGVO: You have the right to revoke consent once granted for the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation;

- Right of appeal pursuant to Art. 77 DSGVO: If you are of the opinion that the processing of your personal data violates the DSGVO, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place where the alleged violation occurred.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A WEIGHING OF INTERESTS ON THE BASIS OF OUR PREDOMINANTLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING GROUNDS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.



15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax retention periods). After this period has expired, the corresponding data is routinely deleted if it is no longer required for contract fulfillment or contract initiation and/or if we no longer have a justified interest in further storage.